Trudon is the brand owner and publisher of the Yellow Pages Phone Book, Internet Yellow Pages, Yellow Pages Mobile and The Talking Yellow Pages. It is the largest supplier of directional information in South Africa.
Working from the ground up, we developed a fresh B2B portal platform for Trudon. This involved defining clean data structures driven by a leading technology framework.
We also developed and handed over a significantly improved Yellow Pages website, using the latest in UI/UX guidelines and geolocation technologies. Our focus was to untangle complex SEO issues and improve presence on major search engines.