UX & UI Design Services | Product Design Services

UX and Product Design services for user-centred engagement

User Experience and Product Design

Design digital experiences your users actually want.

How we help

Your products, designed for people

Create intuitive, responsive interfaces that align with your brand, support your strategy, and deliver measurable impact. Grounded in user research and proven human-centered design, our approach helps you reduce friction, increase engagement, and turn experience into a competitive edge. With close collaboration between our design and engineering teams, we ensure every product is both usable and technically feasible, balancing form with function to create solutions that work beautifully, inside and out.

Why it works

Intuitive customer experiences for increased brand loyalty

Two colleagues discussing design ideas while using laptops and tablets, representing UX and UI collaboration.

End-to-end design capability

From first idea to final launch, we offer a fully integrated creative process. With close collaboration between teams, early engineering input, and a single delivery partner, we ensure your solution is as feasible as it is functional.

Faster time to market, lower total cost

Streamlined workflows, reduced third-party handover, and tightly integrated teams allow us to deliver quality products faster, with more efficiency and less rework.

Aligned to your brand and users

We shape every product around your strategic goals and user needs, blending brand alignment with human-centric design to create intuitive, engaging digital experiences.

Quality built in

Backed by research and continuously validated by real users and dev teams, our designs go through rigorous testing and feedback loops to deliver reliable, high-quality results.

How it's done

The UX & UI fundamentals

UX & UI Fundamentals

Through collaborative workshops, our expert design teams capture business objectives, user needs and technical constraints, translating them into visual artefacts like user journeys, flow diagrams and product specs. It’s how we make sure everyone’s working from the same blueprint right from the get-go.

This is where thinking meets practical design. By exploring user needs, business priorities and market context, we uncover opportunities for innovation. Ideation helps us move beyond the obvious, shaping smarter, more relevant solutions that are grounded in real insight.

By speaking to your users through the likes of interviews, surveys or usability studies, our research reveals the pain points, behaviours and expectations that drive better design decisions. It also helps reduce risk by validating ideas early, before costly build cycles begin.

Armed with this deep and relevant understanding, we map out the structure. Wireframes let us rapidly test and refine the layout, flow and functionality of your product – without the distractions of colour or styling. Think of it as sketching the blueprint before laying the foundation.

Great design isn’t just how it looks, it’s how it works. Our UI specialists bring your product to life with intuitive, on-brand interfaces that prioritise usability, accessibility and delight. Every interaction is designed to guide, engage and convert.

By creating interactive prototypes that feel like the real thing, you get a no-nonsense understanding of the experience of the end product. These clickable models help you experience the product before it’s built, test key flows with users, and gather stakeholder feedback without writing a single line of code.

No assumptions, just evidence. We put your prototype in front of real users to observe how they interact, where they struggle and what they love. These insights feed directly into design refinements, ensuring the final product truly meets user needs.

After development and before launch, we make sure everything works, and works well. Our QA process tests across devices, browsers and use cases to catch bugs, ensure consistency, and confirm that what’s delivered matches what we promised – beautifully and reliably.

Benefits

A full circle view of your customer journey across all touchpoints

True North strategy

Our CX services apply strategic thinking to enhance your customer journey, ensuring a documented and best-practice approach to project alignment.

Entrenched in your brand

In every engagement, we closely collaborate with you and your development teams, immersing ourselves in your environment, brand, and end-users’ unique needs to craft powerful, tailored solutions.

Cut out the middleman

We leverage strong collaboration between all technical stakeholders, including our highly skilled development and testing to ensure each application is seamless and functional, as well as aesthetically appealing and usable.

Two professionals discussing a project at a desk with laptops, representing teamwork in UX design.

Great product design delivers value from the first interaction

Great product design balances user needs with business goals, creating experiences that are intuitive, accessible, and built to scale. It’s about more than just how it looks; it’s how it works, how it feels, and how effectively it solves the right problem. Good design removes friction, guides users effortlessly, and delivers measurable value from first interaction to long-term adoption. See how we’ve achieved this in the case studies below.

See it in action

Turn vision into value

Case Studies

BBD develops a full native eCommerce app for a leading South African retailer

A man in a plaid shirt sketches website wireframes on a whiteboard, indicating a focused and creative atmosphere, with various notes and diagrams visible.
Case Studies

Creating a game-changing onboarding process for a mobile app

A man with glasses smiles while holding a smartphone and a credit card, standing outside a modern building, conveying a sense of satisfaction and connectivity.
Case Studies

Compliant customer experience with content management system

A laptop displaying analytical charts and graphs with data on a desk. The screen shows line and bar charts. A bold red diagonal band overlays the image.

Related Expertise

Looking for something else?

Software development

Transform your digital portfolio with expert engineering capabilities that ensure you drive continuous technological excellence and outpace your competitors.

Data engineering

Make sense of your data for additional business value with data architecture, engineering and analytics, including advanced analytics like machine learning and artificial intelligence services.

Cloud

Migrate, modernise and manage your cloud landscape with secure, reliable and scalable solutions. Our certified professionals work across the Azure, AWS and Google Cloud platforms.

Packaged Testing

Test smarter, move faster, and reduce risk with quality engineered into every stage of delivery. From strategy to automation, our packaged testing services improve stability, increase coverage, and help you release with confidence.

Artificial Intelligence

Turn AI into real business impact with practical solutions that accelerate work, cut complexity, and unlock value through search, automation, analytics, and applied learning.

GET IN TOUCH

Ready to innovate?
Let’s chat

Profile picture of BBD's Head of UX/UI

Jana Barkley

Head of UX/UI

Whether you’re refining an experience or designing something new, we’ll help you create intuitive, user-centred products that deliver real impact.