Beyond the happy path
Most software works perfectly on the happy path. But the top software development companies know that real customers, real data and real-world complexity is where systems are truly tested.
For more than four decades, BBD has helped organisations modernise legacy estates, design future-ready platforms and orchestrate processes end-to-end – not just where things run smoothly on the ideal path, but where they break, stall or fall through the cracks. Because in today’s environment, reliability isn’t defined by the 90% of cases that work. It’s defined by the 10% that don’t.
That’s the work we take most seriously.
Where modern systems actually fail, and what to do about it
Across industries, we’ve seen a pattern: core processes are rarely the problem. What slows teams down, derails SLAs and frustrates customers are the exceptions.
Those edge cases that require:
- A manual workaround
- An extra verification
- A data fix
- A certain person who “knows how to get it through”
They look small on a dashboard, but massively distort effort.
Hendrik Hamman, a BBD executive who has spent years leading teams through complex modernisation work, especially in environments where legacy systems, manual processes and operational bottlenecks hold organisations back, has seen first-hand how disconnected processes impact delivery and client experiences. He notes that the dashboard may show a 90% success rate, but that remaining 10% easily consumes half the development team’s time, leaving little room for innovation.
That’s why thoughtful architecture and orchestration matter. Not to optimise the happy path, any vendor can do that, but to handle the work that doesn’t fit neatly into the box. When those exception paths are well-engineered and automated:
- Customers don’t get stuck waiting
- Operational noise drops
- Issues don’t vanish into inboxes
- Teams stop firefighting
- Outcomes become calmer and more predictable
“Handled well, exceptions build trust. Straight-through processing is expected; recovery is where reputations are earned. Unfortunately, this is the part of engineering most people overlook” explains Hamman.
Most organisations don’t need new systems
They need systems that work together.
In many modernisation projects, the challenge isn’t a lack of technology. It’s that the existing tools, processes and environments simply don’t coordinate.
“I’ve seen brilliant teams slowed down by manual steps, strong ideas bottlenecked by legacy processes, and delivery stalled because systems don’t share context or trigger downstream processes” says Hamman.
This is where orchestration, real orchestration, can change everything. Because it’s not always about adding a new system, sometimes what’s most impactful is a clean, predictable, end-to-end flow.
When that happens, organisations see it immediately:
- Manual work drops
- Audit and compliance become simpler
- Delivery accelerates
- Customers move through the journey with less friction
- Teams finally get space to think rather than firefight
Practical engineering has clear foundations
As a custom software development company, our role is to bring clarity to this landscape, says Hamman. “That’s why so much of our work at BBD focuses on integration, orchestration and the foundations that make change possible.” Leveraging our tailored delivery teams, we help clients move quickly without compromising the fundamentals: architecture, maintainability, security, observability, compliance and long-term stability.
The results show up clearly:
- Modernisation programmes delivered without disruption
- Cloud architectures built for cost clarity and scale
- Testing models tuned for high-volume, regulated industries
- Automation removes hidden operational drains
- And end-to-end visibility allows teams to work with full context
It’s not flashy. It’s just the work required to make technology dependable because the goal shouldn’t be speed for speed’s sake. It should be dependable delivery that gives your organisation room to grow, flex, evolve.
Early results often speak the loudest
In a recent UK open banking implementation, over £6 000 in transactions flowed through the platform within the first 24 hours – a quiet but meaningful indicator of trust, stability and user readiness on day one. 72 hours in and that number had risen to £47 000. Early behavioural patterns were strong: customers deposited at a higher average and 16% of first-time depositors chose the new method immediately. These are all signs that when the underlying architecture is clean, customers respond quickly and operations run quietly.
We see similar patterns across sectors: smoother deployments, increased release cadence, more predictable operations, clearer auditability, reduced manual effort, and platforms that scale without chaos.
These aren’t dramatic headlines or vanity metrics. They’re indicators of trust, adoption and technical stability; the type that forecast whether a product becomes a reliable channel or a costly operational headache.
When architecture, orchestration and exception handling are done properly, systems behave like this: predictable, cost-efficient, easy to adopt, low friction and low noise.
Built to scale, engineered to last
Technology will keep evolving. Expectations will keep rising. And the work that matters most will remain the work that happens off the happy path.
That’s why we focus on clarity, longevity and engineering that holds up under pressure. No hype cycles. No unnecessary complexity. Just systems designed to adapt, integrate and perform reliably over time.
BBD builds the platforms businesses rely on; thoughtfully, collaboratively and with a long view in mind. In our opinion, this is what sets top software development companies apart from the rest.
