Content strategist / Copywriter

The company

BBD is an international software firm that solves real-world problems with innovative solutions and modern technology stacks. Our experience spans the education, financial services, gaming, insurance, telecoms and public sectors. We maintain our track record by using our vast business domain knowledge and world-class skills to successfully deliver digital solutions into client organisations.

Our relaxed yet professional work environment extends to our flat management structure. Being a part of BBD means working on dynamic teams, while pursuing your own career growth through our Continuous Learning Programme.

The role

BBD is looking for a content strategist / copywriter to join our internal Marketing team and assist with copywriting, editing, digital media and content strategising, campaign ideation and reporting. Responsibilities include:

  • Writing and editing a variety of marketing collateral for various mediums including web, magazine, print, press and business-centric communications
  • Collaborating with key stakeholders to develop relevant content and thought leadership to profile the brand and maintain its leading industry voice
  • Assisting in defining the marketing and communication strategy, aligned to business objectives, and execute thereon
  • Creating content for various social media platforms in line with various business objectives, tracking the performance thereof and using the gathered data to inform future strategic approaches
  • Monitoring social media platforms and reporting monthly on their performance as well as that of various concurrently running digital campaigns
  • Tracking and implementing relevant digital marketing trends and best practices, in line with overall strategic objectives
  • Researching industry-related subject matter to gain and maintain a fulsome understanding of ICT sector developments
  • Briefing and collaborating with graphic designers
  • Content planning, budgeting and community management
  • Reporting on overall content marketing performance

Requirements

  • A degree in marketing, communications, linguistics, language practice or related
  • Solid experience (3 to 5 years) in a copywriter / content creator role
  • Excellent writing, editing, communication, presentation and people skills
  • Proficient in Microsoft Office, specifically Word, PowerPoint and Excel
  • A keen eye for detail
  • A team player
  • A passion for content marketing and using content to drive brand awareness and generate business opportunities
  • Knowledge of all major social media platforms, as well as Google Ads and Analytics
  • Knowledge of B2B and B2C digital marketing approaches
  • Highly creative and curious out of the box thinker with a knack for strategy
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